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Directed by:William Freeman

Norrms tells the story of one man and his vision for a more dementia friendly world. Against all odds, despite being diagnosed with dementia, he created a world wide movement for dementia awareness, now known as The Purple Angel, while also being appointed one of Prime Minister Cameron’s ‘Dementia Champions.’ He could have given up, thrown in the towel; instead he chose to devote the end of his life to improving the futures of others.

William Freeman

Will Thomas Freeman is an English filmmaker living and working in Prague.

Film Commentary
  • woodstock271

    This is amazing & truly an example of the mysterious ways ( at least to many of us ) in which God works.
    I started Rock Against Dementia in March of 2014 at the Cleveland International Film Festival screening of another Sundance Film Festival documentary called Alive Inside which took the prestigious Audience Award at Sundance.
    The film told about the miraculous power of Personal Music to rekindle memories for those living with Dementia & has been responsible for creating a Global Empathy Revolution of it’s own.
    Later that year as a result of Divine Direction from my Higher-Partner, I connected with Normm’s & Jane Moore & became an official Purple Angel Ambassador.
    Our relationship has succeeded in the wonderful WRAD ( World Rocks Against Dementia ) now in it’s 2nd year.
    My only regret is that we didn’t connect while you were filming in the USA.
    Best of luck with this film.

  • Norm Mac

    How one mans dream from Torbay , Devon, UK, dream of a dementia friendly world is hopefully turning into an ongoing reality

    Short film only 26 mins long

    Entered into the Famous Sundance festival USA and now entered into the LIVING WITH ALZ film festival .

    Filmed in Torbay / Uk / and the USA

    This is how the Global Purple Angel dementia awareness campaign has evolved from a local group called the Torbay dementia Action Alliance into a Global awareness Campaign which is now known in 40+ Countries worldwide and has over 600 Purple Angel ambassadors globally including memory cafes worldwide, Purple Angel cities in the USA and a WORLD ROCKS AGAINST DEMENTIA coming up for the second time in March 18th 2017.

    It could have NEVER have happened without the support of all

    Eternally grateful
    Norrms Mc Namara

    Link To Film

    Disclaimer by Norrms……

    I and Elaine were appointed to PM David Cameron’s Dementia Working Group for the South west along with other Organisations and indeed met a couple of times at the Bishops place Exeter, but was NOT or EVER officially called a Dementia Champion by the EX Prime Minister

    Thank You

    Norrms Mc Namara

  • Jem

    I am sorry to say that this short video film does not deserve recognition. Having watched it a couple of times now, it tells nobody a single thing about living with dementia It is misleading and amateurish in the extreme, especially about the way that all things dementia friendly work in the UK – and most of that dementia friendly initiative has nothing whatsoever to do with Normal McNamara or his Purple Angels. The film should be called ‘Elaine’ not Norrms because she seems to fill the screen whereas he doesn’t actually feature in the film much. The trailer was better than this the final cut. The director and producer begin the film with a few shots outside No. 10 Downing Street and a few clips from an ITV item. The reality is that without the Alzheimer’s Society – which doesn’t seem to get much of a mention – Norman McNamara and his partner Elaine Sanders-Hole would never have been at No. 10 so it is about time that was acknowledged.

    I am sorry if that is not the kind of comment you want to see but people need to unmask this soon so that it no longer misleads people. Laurence Kelly should do some homework before crowdfunding via Kickstarter to finance a film that is more likely to mislead than to inform.

    • What the…

      How ironic for the Alzheimer’s Society to publicly criticize a dementia patient about forgetting to mention you enough as he spreads the awareness of why he may be a little forgetful. You can’t make this stuff up.

      • Jem

        I have no connection at all to the Alzheimer’s Society so you are wrong there. You made that up.

        • Norm Mac

          This person is known to us and so many others around the world for trying to discredit the work done by 1,000s around the world connected with the Purple Angels, please disregard

          • Jem

            I have commented on the short film, on its purpose, its content and its structure. I have a lifetime of experience in film-makiing, and I know that the content of any documentary needs to be researched properly so that it does not mislead the audience, just like the written introduction above misleads the reader. You clearly have no experience of that sphere, so you are in no position to comment because you would be doing so out of ignorance.

          • Catherine Jones-Hatcher

            why not simply let each viewer determine if it has value for them? Your comments seem unusually harsh and aggressive to me…

          • Jem

            I commented on the video because it is entered into competitions. That is after all what this discussion is about – the video. I look fwd to reading your comment on the video.

    • Lynda Henderson

      Thank you for commenting independently. When my partner was diagnosed 4 years ago I sought out dementia advocacy/activist organizations, found the Purple Angels and joined. A few months later I had to block their stuff clogging up my feed.
      I have done no work for this organization but I found their community initiatives inspiring (initially) in the work we are doing in Kiama Australia (#KiamaDFC).
      However, within a short time I became all too aware of the “evangelical” approach of Mr. MacNamara: I chose to subscribe instead to Dementia Alliance International, as it is a peer advocacy organization that focuses on human rights rather than promoting individuals.
      I must add that I am not a supporter of Big Charity: I believe that we must create within our communities what we need, and demand politically what we are entitled to.
      “Nothing about us/them without us”.

    • Jennifer Porrett

      Completely agree – there are many problems with the purple angel ‘movement’ and the money used to make this film could have been put to far better use, not to tell just one story, I must say for someone who was diagnosed with Lewy body Dementia (or alzheimers depending on which of his statements you read) so early and still be talking so fluently and reminiscing 10 years on he certainly is doing very well – perhaps he should be sharing his secrets for that instead!

      • Jem

        Good point there, Jennifer Porrett. Trouble is that Norman McNamara has conned so many people into believing he knows what he’s talking about, but in reality he knows F/A about dementia. He does know how to con people though. He should hang his head in shame as should his co-conspirator Jane Moore who must by now have worked out how he’s conned people. Perhaps she’s involved in the conspiracy too. As for sharing his secrets ………. not a chance in hell of that one. Dream on – dream on.

        Wasn’t this feeble video funded by Crowdfunding, with those who contributed funds all sat there waiting with tongues hanging out, waiting to receive their finalised DVD or copy of the video? They are probably still waiting ….. conned into having funded it. Disgraceful way to work with dementia.

  • The Senior List

    Bringing hope and inspiration to those dealing with Alzheimer’s and Dementia issues. Thank you for your passion Norm!